After been bombarded with this term zillionth time now, I wonder to understand what it means. Is it something new ? Is it something different ? or Is it something newly different ? Should you do a startup without an USP ? or should you not. How do you validate your understanding of your product's USP ? Is it in terms of success stories ? or is it getting out of a VC meeting with a happy face ?.
I have my own thoughts but that reserved for later.. Let's hear some reader's (ouch.. if there are any) opinion :D.
J.
3 comments:
Well from my understanding, USP is usually meant as what really differentiates your product from the rest of the market, and what will really hook the consumers. It's that one unique problem that you solve in your product, that others don't(even if the others do, the user-friendliness of your solutions is highly prominent)
While I agree with K., I think USP is only a marketing gimmick. The whole motive behind any business is not to be different from others, but to create value for customers. New companies spring up all the time... most of them don't really offer anything significantly different from incumbents. At the end of the day, it all boils down to creating value. With proper marketing, your value proposition becomes your USP for your target market. (too much sugar).
dude, how come you haven't posted anything in the last month or so!!!
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